I started blogging at WordPress in September 2009. Viewership built gradually and reached a satisfying level in late 2010. It continued at that level until November 2012.
But in the wake of the dispiriting election of 2012, I posted infrequently from November 2012 until June 2013. Coincidentally (or not), page views dropped to almost zero, and rebuilt slowly. But viewership never returned to the level attained before November 2012.
What do I make of this?
Is it an old lesson re-learned? If you want to build readership and hold onto your readers, don’t take a vacation from blogging. Blog often. Visibility to search engines depends more on quantity than on quality.
Does it also help to blog on a variety of topics? I suspect that this blog has lost some readership because my focus is narrow.
Or, given my outspoken and unrelenting opposition to Obama and the regulatory-welfare state, was this blog targeted for “throttling” by Google’s algorithms?
UPDATE: Another possibility. With the rise of Facebook and Twitter, blogs are less popular than they were several years ago.