JFK as a media darling

The JFK Standard

I believe that the media’s treatment of a president has more to do with his party affiliation and various “cosmetic” factors than with his policies or executive competence. To test this hypothesis (unscientifically), I constructed a table listing six factors, and gave JFK a 10 for each of them. (He was the last president to enjoy an extended honeymoon with the media, and it had to have been based more on “cosmetic” factors than anything else.) I then quickly assigned relative scores to each of JFK’s successors — and didn’t go back to change any scores. I didn’t add the scores until I had assigned every president a score for all six factors. Here’s the result:

Given the media’s long-standing bias toward Democrats, I arbitrarily gave each Democrat 10 points for party affiliation, as against zero for the Republicans. “Looks,” “wit,” and “elegance” (as seen through the eyes of the media) should be self-explanatory. “Wife” and “children” refer to contemporaneous media perceptions of each president’s wife and child or children. Jackie was the perfect First Lady, from the standpoint of looks, poise, and “culture.” And Caroline and John Jr. epitomized “adorable,” unlike the older and often unattractive (or notorious) offspring of later presidents.

I’d say that the total scores are a good indication of the relative treatment — favorable, middling, and unfavorable — given each president by the media.


Related:
Facts about Presidents
Is Character Really an Issue?
Blindsided by the Truth
Rating the Presidents, Again
The Modern Presidency: A Tour of American History
Nonsense about Presidents, IQ, and War
1963: The Year Zero